Designing Hospitality Concepts (Hotel and Restaurant)
Designing Hospitality Concepts Course Overview To unlock new areas of growth, hospitality entrepreneurs and managers around the world are launching new concepts that break with conventions. From a Japanese hotel that doubles as a fashion label to a Parisian Café …
- London, & Other Cities
- Dates upon request
- 5 Days
- From 5,100.00 + VAT
Designing Hospitality Concepts Course
| From | wdt_ID | wdt_created_by | wdt_created_at | wdt_last_edited_by | wdt_last_edited_at | Location | Duration | Fee |
|---|---|---|---|---|---|---|---|---|
| 03 May 2026 | 466 | Oxford Executive Institute | 12/04/2026 11:22 AM | Oxford Executive Institute | 12/04/2026 11:22 AM | London | 5 Days | £5,100.00 |
| 04 May 2026 | 467 | Oxford Executive Institute | 12/04/2026 11:22 AM | Oxford Executive Institute | 12/04/2026 11:22 AM | Barcelona | 5 Days | £6,375.00 |
| 04 May 2026 | 468 | Oxford Executive Institute | 12/04/2026 11:22 AM | Oxford Executive Institute | 12/04/2026 11:22 AM | Milan | 5 Days | £6,375.00 |
| 04 May 2026 | 469 | Oxford Executive Institute | 12/04/2026 11:22 AM | Oxford Executive Institute | 12/04/2026 11:22 AM | Athens | 5 Days | £6,375.00 |
| 04 May 2026 | 470 | Oxford Executive Institute | 12/04/2026 11:22 AM | Oxford Executive Institute | 12/04/2026 11:22 AM | Dubai | 5 Days | £6,375.00 |
Overview
To unlock new areas of growth, hospitality entrepreneurs and managers around the world are launching new concepts that break with conventions. From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, these concepts are blurring the lines between media, retail, and hospitality.
At the same time, technology, consumer behaviors, and deregulation are also forcing hoteliers, restaurateurs, and service providers to review the fundamentals of their value proposition and go beyond their traditional role as a provider of “places to sleep and eat”. This is a time of great opportunity for hospitality and F&B businesses, and this course will help you understand these opportunities and seize them with a confident hand, allowing you to create and implement successful new concepts for existing businesses or new ventures.
Why take this course ?
This course develops specialized knowledge and skills that enable you to
- Design and develop a successful hospitality concept – from the strategic and creative level down to the day-to-day operations.
- Understand how existing hotels, restaurants, cafés, bars, and private clubs can be turned around with a strong concept.
Course Objectives
- Identify the key challenges and opportunities of hospitality concept development in a fast-moving world.
- Identify the seven essential components that are part of every hotel or restaurant concept and understand their interconnectivity.
- Develop a positioning strategy that goes beyond products and services and translate it into an operational experience.
- Apply notions of graphic and interior design to bring a hospitality concept to life.
- Develop a high-level event and communication plan to support the opening/operations of a property.
What you will learn?
- Understand the contextual and commercial implications of hospitality concept development (including hotels, private clubs and F&B.
- Learn about the seven essential components that are part of every hotel concept with the Hotel Concept Framework™
- Understand the importance of lifestyle segmentation to launch and reposition hospitality concepts, from hotel to F&B operations
- Use the Brand Story Canvas™ to craft stories that go beyond products and services.
- Translate a brand story into an operational experience
- Apply notions of graphic design and interior design to bring a hospitality concept to life
- Develop an editorial guideline to bring a concept to life through media content
- Discover real-life case studies about hospitality concepts in Europe, US and Asia.
Course Content
The course will focus on presenting, illustrating and discussing what hospitality concepts are exactly, how to design and implement them.
1. Fundamentals: History, role and evolution of hotel and F&B concepts
2. Strategy: Hospitality concept framework
3. People: Target segments & community building Story making: Brand story canvas
4. Space: Zoning, customer flow, interior design
5. Services: Offering and digitalization
6. Identity & Communication: Visual identity, creative content, communication channels
Who Should Attend?
This course is tailored for ambitious entrepreneurs, seasoned hospitality professionals, and innovative managers eager to navigate the dynamic landscape of the hospitality industry. If you’re seeking to revolutionize traditional concepts and break new ground in hospitality, this course is your gateway to success. Ideal participants include hoteliers, restaurateurs, café owners, bar managers, private club operators, and anyone passionate about redefining guest experiences.
Whether you’re aiming to revitalize existing businesses or launch groundbreaking ventures, this course equips you with the strategic insights and creative skills necessary to thrive in today’s competitive market. Join us and embark on a transformative journey to design and implement cutting-edge hospitality concepts that captivate audiences worldwide.
Read relates articles: Navigating the Contemporary Landscape of Strategic Human Resources Management
Click here to get instant support using WhatsApp chat: +44 754 892 5284
| 5 star | 100% | |
| 4 star | 0% | |
| 3 star | 0% | |
| 2 star | 0% | |
| 1 star | 0% |
-
Register now and pay by invoice later
from the link below:
Get in touch
George Alonso
Program Advisor
I recently completed the Advanced Energy Trading and Risk Management course and found it extremely valuable. The program delivered a strong balance of theory and hands-on application, covering energy markets, derivatives, hedging strategies, and real-world trading simulations.
The course dives into crude oil, LNG, market pricing, and risk frameworks like VaR and stress testing which significantly strengthened my understanding of how physical and financial energy markets interact. I left with greater confidence in building trading strategies, managing volatility, and applying risk management techniques in real trading environments.
I highly recommend this course to energy traders, risk managers, and finance professionals looking to sharpen their market and hedging expertise.
Universities are complex ecosystems where tradition runs deep and change can feel impossible. This program helped me understand culture not as a barrier, but as a lever. The discussions, models, and peer exchanges reframed how I engage faculty and staff in transformation efforts. I left with a clear roadmap and, more importantly, the language to bring people along with me. It was thoughtful, practical, and genuinely transformative for our institution.
In finance, every decision is measured in risk and return — and culture is often the hidden risk no one quantifies. This program gave me practical frameworks to diagnose what was really holding our teams back and the confidence to lead change with precision. The tools weren’t theoretical; we applied them immediately. Within weeks, alignment improved and resistance dropped. It’s rare to find a course this strategic and this actionable at the same time. The certification from Oxford Executive Institute was simply the cherry on top.