Executive Programme in Strategic Influence and Market Leadership
Executive Programme in Strategic Influence and Market Leadership Advanced Negotiation, Influence, Persuasion and Strategic Marketing Duration: 8 Days Programme Overview In today’s competitive environment, leaders must do more than manage operations. They must influence stakeholders, negotiate complex agreements, shape perceptions, …
- London
- Next: 14-23 July 2026
- 8 Study-Days
- From 11,540.00 + VAT
Executive Programme in Strategic Influence and Market Leadership
Advanced Negotiation, Influence, Persuasion and Strategic Marketing
Duration: 8 Days
Programme Overview
In today’s competitive environment, leaders must do more than manage operations. They must influence stakeholders, negotiate complex agreements, shape perceptions, and position their organisations for sustainable growth.
This intensive eight-day executive programme combines advanced negotiation and influence with strategic marketing and market leadership. Participants will develop the skills required to negotiate effectively, influence decisions, manage stakeholders, understand markets, create compelling value propositions and drive commercial success.
Through international case studies, practical exercises and executive simulations, participants will learn how to create value, strengthen brands, build relationships and achieve competitive advantage.
Programme Structure
Module 1
Days 1–4 : Advanced Negotiation, Influence and Persuasion
Day One
Foundations of Strategic Negotiation
- Principles of effective negotiation
- Competitive versus collaborative negotiation
- Preparing for negotiations
- BATNA and sources of leverage
- Creating and claiming value
- Understanding interests versus positions
Day Two
Influence and Persuasion
- Psychology of influence
- Behavioural biases in decision-making
- Persuasive communication techniques
- Building trust and credibility
- Emotional intelligence and negotiation
- Storytelling and executive presence
Day Three
Stakeholder Management and Complex Negotiations
- Mapping stakeholders and interests
- Influencing without authority
- Coalition building
- Cross-cultural negotiations
- Multi-party negotiations
- Difficult personalities and conflict management
Day Four
High-Stakes Negotiation
- Negotiating under pressure
- Managing deadlocks
- Difficult conversations
- Crisis negotiations
- Ethical influence
- Executive negotiation simulation
Module 2
Days 5–8: Strategic Marketing and Market Leadership
Day Five
Strategic Marketing Fundamentals
- Market-driven organisations
- Customer-centric strategy
- Market segmentation
- Targeting and positioning
- Value proposition design
- Competitive differentiation
Day Six
Building Competitive Advantage
- Industry and competitor analysis
- Blue Ocean Strategy
- Brand positioning
- Customer experience strategy
- Sustainable competitive advantage
- Strategic pricing principles
Day Seven
Growth Strategy and Market Leadership
- Innovation and market disruption
- Digital transformation and AI in marketing
- Growth strategies
- Brand leadership
- Reputation management
- Thought leadership
Day Eight
Commercial Leadership and Strategic Integration
- Aligning marketing and business strategy
- Stakeholder influence and customer relationships
- Commercial negotiations
- Strategic partnerships and alliances
- Building high-value relationships
- Executive capstone simulation
Participants present an integrated commercial strategy incorporating:
- Stakeholder management
- Negotiation approach
- Market positioning
- Growth opportunities
- Customer value proposition
- Competitive advantage
Learning Outcomes
Upon completion participants will be able to:
Influence and Negotiate
✓ Conduct complex negotiations confidently.
✓ Influence stakeholders and build strategic alliances.
✓ Handle difficult conversations and conflict effectively.
✓ Apply persuasion and behavioural science principles.
✓ Negotiate across cultures and in high-pressure environments.
Market and Lead
✓ Understand customer and market dynamics.
✓ Create compelling value propositions.
✓ Position brands and organisations strategically.
✓ Develop sustainable competitive advantages.
✓ Drive growth and market leadership.
✓ Integrate commercial influence with marketing strategy.
Training Methodology
The program will use a mixture of, but may not include all
- Executive lectures
- International case studies
- Negotiation simulations
- Marketing workshops
- Group exercises
- Individual reflection
- Capstone project
Representative Case Studies
Negotiation and Influence
- Disney–Pixar Partnership
- Camp David Accords
- Johnson & Johnson Tylenol Crisis
- Microsoft–LinkedIn Acquisition
Marketing and Market Leadership
- Apple
- Tesla
- Starbucks
- Procter & Gamble
- Amazon
- Nike
Click here to get instant support using WhatsApp chat: +44 754 892 5284
| 5 star | 100% | |
| 4 star | 0% | |
| 3 star | 0% | |
| 2 star | 0% | |
| 1 star | 0% |
-
Register now and pay by invoice later
from the link below:
Get in touch
George Alonso
Program Advisor
Courses you might be interested in
Executive Programme in Family Business Management and Customer Excellence
Executive Programme in Family Business Management and Customer Excellence Duration: 5 Days Certificate Awarded Executive Certificate in Family Business Management and Customer Excellence Programme Overview...
Geopolitics, Power & Strategic Decision-Making
Geopolitics, Power & Strategic Decision-Making Navigating Global Uncertainty, Energy, and Economic Power Programme Overview In today’s world, geopolitical developments are no longer distant events—they are...
Managing and Leading Training
Managing and Leading Training: Managing Yourself and Leading Others What You’ll Learn Think of the leaders you most admire. They seem to easily juggle competing...
Successfully Managing People
Successfully Managing People A Practical, High-Impact Management Development Programme Program Overview Successfully Managing People is an immersive, hands-on management development programme designed to strengthen the...
Excellent course. Helped me connect all the dots in the digital value chain. I am returning confident and ready to lead digital transformation change in my organization
This was an excellent course that provided a great balance of theory and practical application. The instructor was highly knowledgeable and explained complex topics in a clear, engaging way, using real-world examples that made the material easy to understand.
The content was well structured, covering everything from oil market fundamentals and trading to hedging and risk management.
I came away with a much stronger understanding of energy markets and trading, and would highly recommend the course to anyone looking to develop their knowledge in the industry.
Absolutely fantastic training. It drains your mind but gives you widen perspective.
Great content of the course, very knowledgeable and pedagogical trainer. I truly enjoyed this course and can recommend it to anyone interested in understanding how energy trading and risk management work.
I recently completed the Advanced Energy Trading and Risk Management course and found it extremely valuable. The program delivered a strong balance of theory and hands-on application, covering energy markets, derivatives, hedging strategies, and real-world trading simulations.
The course dives into crude oil, LNG, market pricing, and risk frameworks like VaR and stress testing which significantly strengthened my understanding of how physical and financial energy markets interact. I left with greater confidence in building trading strategies, managing volatility, and applying risk management techniques in real trading environments.
I highly recommend this course to energy traders, risk managers, and finance professionals looking to sharpen their market and hedging expertise.